Liv wins property marketing awards

Oct 19, 2018

A nationwide property recession saw house prices plummet every year since 2015 and Perth was hit particularly hard. A sluggish economy and resulting interstate migration out of Western Australia were two prime contributing factors. Adding to this was the huge increase in new housing construction giving buyers lots of choice and leading to fierce competition among property developers.

Recognising that the usual approach to property marketing needed to adapt to the realities of such a tough housing market, DHA decided to find an innovative way to connect with relevant
prospective buyers.

In order to sell a premium property offering such as Liv, DHA embraced the full power of digital marketing and programmatic media buying to drive the new strategy.

Liv Apartments Case Study